Display Network Pay-per-Click Ads
Display ads are run through Google's AdWords dashboard and include text or graphic ads that appear on selected websites across the web. You can choose the websites your ads will show up on based on demographics, traffic levels, site themes, and also just through manual site selection. The ads will have a high click-through rate and bring you a large volume of targeted traffic.
With display ads, we can either use graphic ads that are already created, or we can create new ads for you. Keep in mind though - if you want to use your own ads, there are guidelines that need to be followed, so changes may have to be made.
Display ads are a very useful medium for driving leads through to your website, but they must be used wisely. Some people find these ads intrusive, especially when combined with remarketing. It is for this reason that you should trust your ad campaigns to qualified professionals. Remarketing with AdWords can build your targeted traffic and leads by leaps and bounds, but it must be done correctly.