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Due to the nature of our business, we have access to a near endless supply of website traffic data. We use this data to analyze trends and to see what really works for when it comes to building up quality, targeted traffic to websites. Of all of the data that we have pulled and reviewed over the years, one thing has always stayed constant, on average the lowest bounce rate that you’ll find in your traffic comes from organic search.

Depending on your marketing strategies organic search may not always bring in the most traffic to your website, but you’ll often find that the traffic that it does bring in is the most targeted and has a vested interest in your website. We often find that organic traffic leads to an average bounce rate of around 50%, which is a very good bounce rate for the typical website. This compares to other traffic sources like paid search (PPC campaigns), referrals (directory links), social media, etc which can often have bounce rates ranging from 60% to 90%.

So what does this mean?

This means that if you are looking to build up quality traffic to your website, your main focus should start with a solid SEO strategy. Once you have a good footing and are ranking well in the search engines, you should then start focusing on how you can bring in additional traffic through other means, but traffic through search should be your main concern. The stat still stands that over 80% of people begin their buying process through search engine research, and these are the people that are spending the most time on your website as well, so it is always important to make sure that they can find you before your competitors.

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