Did you know that there are certain SEO tactics that can get your website penalized?
When a website is penalized by Google, the results can be devastating. Not only does this result in getting blacklisted by Google, but it will also affect your search engine rankings, traffic, and, most importantly, your reputation.
Getting hit by a Google penalty is one of the worst things that can happen to a website or online business. This is why it is crucial to know what tactics and/or strategies Google penalizes, and how to avoid them.
Here are 5 SEO mistakes you should avoid.
1. Buying Links From Link Farms
Purchasing links from a “link farm” is in direct violation of Google’s policies, and is a surefire way to get your website penalized. A link farm is a group of websites that are unrelated to one another that link to each site in the group – all in hopes of improving their SEO.
When focusing on the link building part of your SEO strategy, you should focus on building your links organically (through outreach, for example).
2. Backlinks From a Website That Has Been Penalized
Getting backlinks from untrusted websites will impact your rankings, and may even result in your own penalization. Your website will rank higher if you receive backlinks from websites Google respects (websites that Google considers reputable sources). If you are receiving backlinks from websites that have been penalized, or websites that use blackhat SEO tactics, your ranking will take a hit.
3. Inaccurate/False Information
When you post content that is not accurate or factual, it makes you lose credibility. Remember: one of Google’s top ranking indicators is the relevance of a website’s content. If you post inaccurate information, it will affect your SEO. When posting content, make sure you have facts to back up what you are saying. You can do this by adding links to the credible pages you got your information from.
4. Keyword Stuffing
Keyword stuffing affects the user experience, which in turn will affect your ranking. If you overuse your keywords, the content will flow unnaturally, and will result in a high bounce rate – another factor that Google takes into account when deciding your ranking.
5. Duplicate Content
Google doesn’t like duplicate content. When creating your content, make sure that it is original, unique, and helpful. If you have duplicate content on your website (content which already appears online elsewhere), it will affect your rankings.