Search engine optimization (SEO) is absolutely
crucial if you have a business and want to increase traffic to your website.
And the right SEO strategy will not only bring more traffic to your website,
but will also increase your brand awareness.
While search engine optimization requires its
own strategy altogether, there are certain on-page SEO tricks that you can make
use of that can help quickly increase your visibility.
Here are 8 of them.
Be sure to optimize your meta tags (title,
description, alt text, headings, etc.) with keywords that are based on the
content of the page. This will help you rank better for these keywords and will
also tell Google what your page is about.
Making use of internal links is a great way to
improve your SEO. Internal links establish a hierarchy on your website and also
give search engines an idea of the structure of your website.
Your website is more likely to rank if you optimize
your page with long-tail keywords. For example, instead of using the keyword
‘buy shorts’ you can use ‘buy loose running shorts’.
Long-tail keywords drive more specific
traffic. The more specific the keywords are, the less competition you will have
for the keywords. This gives you a significantly better chance of ranking for
Optimize your URLs
Just as you should optimize your meta tags
with keywords, your URLs should also contain the keyword you are trying to rank
for. This can also help tell visitors and Google what the web page is about.
Lower Your Bounce Rate
Bounce rate is the percentage of people who
visit a page and then immediately leave. Most web pages that have low bounce
rates have good web designs, useful content, quick speeds, and great
Improve Site Speed
Site speed is a huge determining factor in
search engine rankings. This is because a slow site speed results in a bad user
experience. Ensure that your site is loading at a fast speed so that you don’t
go down in rankings. To improve site speed you can optimize images, reduce redirects,
improve server response time, and more.
Optimize for Mobile
Google places huge importance on mobile
optimization. Today, more people are using mobile than ever before. Your
website simply will not rank if it is not mobile-friendly. This is because a
non-mobile-friendly website directly affects the user experience.
Create Useful and High Quality Content
Google loves content that is useful and
provides value to users. And remember: when your content helps people, it is
more likely that they will spend longer amounts of time on your website. This
is a huge ranking factor. Focus on quality, not quantity.