“Near me” searches are more popular than ever. From December 2015 to December of 2017, the number of searches for products or services “near me” jumped up by over 500%. This pattern in searches is being driven by the prevalence of mobile devices. By having your website and Goggle My Business page optimized, you can increase your local ranking and overall online visibility for local search terms.
It’s hard to stress enough the importance of a Google Places listing in today’s market. With the overwhelming use of smart phones people are constantly looking for various goods and services around them, and it is almost always the first listing that picks up the client. Whether people are searching for a restaurant, hair dresser, coffee shop, or any other business, having the top placing map listing will help boost your business online.
Not only is having an optimized Google Local Listing good for your business’s online exposure, but it can also help your online reputation. Customers can leave reviews and photos on your listing, showcasing your products and services for others to see.