How to Get Your Store Ranking High
Whether you’re just starting up an online store or looking to boost traffic to your established eCommerce shop, SEO can be helpful. SEO, or search engine optimization, works by ensuring that your website is playing into Google’s best practice guidelines for websites. This includes fast load speeds, properly targeting site content, building up off site backlinks and brand mentions and more.
Over the past few years, the fundamentals of SEO have been changing a lot. Because mobile use has surpassed desktop use, Google changed their algorithm to focus more on mobile user experience. This meant rewarding sites with faster load speeds, smaller file sizes, and responsive designs. Websites that can provide that, with properly targeted content, will rank higher in Google and get more traffic.
Shopify is an SEO friendly eCommerce platform, as long as you use it properly.
Making your site easily navigable is not only good for user experience, but also makes it easier for the search engines to find your content. A simple user pathway to products will lead to better a better behaviour flow on your site, which should translate to better sales.
Home → Category → Products
Boost Load Speed
We all love using beautiful photography on our sites, but large, high res photos can be slow loading. Make sure that all of your photos are properly compressed, you can use free services like www.compressor.io to minimize your photo file size and increase site load speed.
Have a Responsive Design
Most Shopify layouts are now responsive, but also make sure that your content is optimized for a responsive theme. Test your page breaks and font sizes to make sure that your content works at all resolutions.
Nail Your Targeting
This goes beyond defining your target audience. Research keyword phrases to find out what people are most often using as their search terms for your products. Google uses a semantic search algorithm, so they pick up on synonyms and misspellings, but it helps to have exact match phrases with your sites targeting. The page meta title is the most important piece of onsite SEO, so make sure that your phrases and targeted and used properly in it.
Keyword Phrase 1, Keyword Phrase 2 | Brand Name
If you follow these guide lines, you can help your Shopify store rank higher, and build more traffic to your site.