Our philosophy has always been to employ white-hat SEO tactics to build up our clients’ ranking in Google. Black-hat SEO can give you quick results, but ultimately bring your site’s ranking crashing down. We focus on a long-term SEO solution to help our clients improve their rankings with a sustainable SEO model that provides a steady growth in traffic while avoiding Google Algorithm Penalties.
Our SEO strategy revolves around in-depth research for our clients and producing quality content that will help them rank in Google. We start all our SEO programs off with competitor research, and keyword analysis so that we not only know what the best terms are for our clients to be placing on, but also to see what they’re top placing competitors have been doing in terms of SEO. This gives us a solid base to start our SEO campaign.
With SEO, it is all competitor relative. If your competition has been aggressively working on their SEO for years, it’s going to take some extra time to catch up with them and surpass them. Likewise, if they haven’t been doing very much from an SEO perspective, it can happen much more rapidly. We dig deep to find out exactly what your competition has been up to so that we know exactly where your website stands.
Anyone can rank on irrelevant terms – we do our homework so that we know what they best terms are for you site to be ranking on. We want to know exactly what people are searching for, how often it is searched, and how competitive the terms are. We then use that data to come up with a comprehensive list of both long tail and short tail terms for you site to be placing on.
One of the most important factors of SEO, obviously, is how well the SEO elements of your website are optimized. This includes onsite meta-tags, image optimization, page load speed, and more. We use our targeted keyword phrases to optimize your onsite content, and work to make sure that all other onsite SEO elements are following Google’s best practice guidelines.
It may come as a surprise to some, but off-site SEO is just as important as onsite. Google’s algorithm looks at other websites that you site is associated with, and factors that in for placement. This includes look at external links, backlinks, and online brand mentions. We only use high quality, themed sources for our backlink strategies, and white hat techniques to build online brand mentions and links back to your website.
We have been in the digital marketing and website design industry for almost 20 years. In that time we’ve gained invaluable experience in how to properly market businesses from any industry online. Whether you're running a resort, a small online shop, or a large corporation, we have the know-how and experience to be able to market your business properly online and grow your business. We can analyze what has worked for you in the past, what has been done but wasn’t successful, and see what hasn't been done yet that could yield good result, and then create for you a custom-tailored digital marketing solution.
Our client base spans many industries; including hospitality & resorts, lawyers, tradesmen, manufacturing companies and more. We have over 400 clients worldwide. Most of our clientele are long term customers, keeping their websites hosted with us on our premium quality server, and having us implement ongoing SEO programs and PPC campaigns on their behalf.
One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all our clients have direct lines to us.
We're based out of Orillia, and keep all of our work in house - we don't offshore ANY work so we can maintain a high level of quality in our work. We’ve always done business this way, and have no plans on stopping.
Our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.