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Blog Archive

2018

  • Google’s Rebranding of AdWords

    Google’s Rebranding of AdWords

    Google has finally rolled out its new branding for AdWords, dubbed “Google Ads”, replacing both AdWords and Google‘s DoubleClick. All of this is a part of their new Google Marketing Platform.

  • Should Brick and Mortar Stores Branch Out Online?

    Should Brick and Mortar Stores Branch Out Online?

    There are a lot of local stores that rely on foot traffic to meet their sales goals, and are hesitant to move to the digital frontier by opening up an online storefront, in addition to there physical store. The bottom line though, is that yes, brick and mortar stores should look into opening up an online shop to help supplement their sales.

  • Why Your Business Needs a Web App in 2018

    Why Your Business Needs a Web App in 2018

    When it comes to mobile users, a standard website won’t cut it anymore. Even “mobile friendly” websites often still follow the desktop model, and that just simply won’t do. 

  • Mobile First Website Design - Less is More

    Mobile First Website Design - Less is More

    With mobile-first design now being the focus point of most website designers, we’re really seeing where the movement is taking us. This influence that mobile-first design has been asserting funnels down to two main points: load speed and UI.

  • How is SEO Different from Search Engine Advertising?

    How is SEO Different from Search Engine Advertising?

    In the world of SEO, there are a lot good SEO companies, but also a lot of bad ones, and sometimes it can be hard to tell which is which. A good SEO company can help your business thrive online and help drive targeted traffic to your site, while a bad SEO company will just waste your time and money. Luckily for you, there are several ways you can tell one from the other.

  • Google Turns to Mobile-First Indexing

    Google Turns to Mobile-First Indexing

    Since 2016, mobiles have become the predominant medium for online activity, whereas before the majority of internet use was done on desktop and laptops. At first, Google had separate algorithms for both types of searches, their desktop algorithm catering to those surfing from full size devices, and their mobile algorithm for those on smartphones or tablets.

  • How Can I Find the Best SEO Company for My Business?

    How Can I Find the Best SEO Company for My Business?

    There are now so many so called SEO "Gurus" out there today that is hard to separate the bad from the good. There are of course though a few ways to find an SEO company that can help your business grow online.

2017

2016

  • BE WEARY OF DIY WEBSITES

    BE WEARY OF DIY WEBSITES

    When you are starting up your own business, it makes sense to save money wherever you can, that’s why a lot of DIY websites are very popular – they are often easy to use, and usually either free or at least inexpensive. Although this sounds amazing, it IS too good to be true.

  • GOOGLE'S NEWEST ALGORITHM UPDATE

    GOOGLE'S NEWEST ALGORITHM UPDATE

    There’s been a lot of chatter as to a big new update that has hit Google’s search algorithm at the beginning of September, and we’ve seen quite a bit of turmoil in the rankings to prove this. The question though is, what was the update?

  • OPTIMIZING YOUR SITE FOR DIRECT SEARCH RESULTS

    OPTIMIZING YOUR SITE FOR DIRECT SEARCH RESULTS

    These days, the world seems to be moving faster. People don’t seem to have the time to wait for information, they want it as fast and direct as possible. This has led to Direct Search Results (DSRs) from search engines, and IPAs (Intelligent Personal Assistants) such as Apple’s Siri, Microsoft’s Cortana, and Google Now.

  • SEO TERMS TO REMEMBER

    SEO TERMS TO REMEMBER

    When it comes to search engine optimization terms, it comes out Greek to most. Making references to meta tags, LD+JSON mark-ups, Robot Commands and more can sometimes go right over head and out the window, so here is a breakdown of some terms and there meanings.

  • DOMAIN RENEWAL SCAM

    DOMAIN RENEWAL SCAM

    Domain Name Services Canada (iDNS) and Canada Domain Names is at it again sending out scam domain renewals by postal mail and email.

  • CHINA'S TENCENT QQ POSSIBLE SECURITY RISK

    Tencent QQ browser had more than 800 million monthly users. The browsers Android and Windows versions send personal data to the companies servers without robust encryption based on a report from U of T’s Munk School of Global Affairs.

  • SNAPCHAT

    Snapchat is a social platform that allows videos or “snaps” to be sent to another's. Snapchat’s videos disappear from a user’s phone after a set period of seconds. The app is mainstream for millennials. Snapchat is more po

  • ONTARIO STUDYING HOLIDAY VILLAGES

    Center Parcs is a European network of holiday villages that offer luxurious vacation accommodations and activities in forested areas of Europe and the UK. The European holiday village network is getting the attention of the Ontario government for con
  • TOURISM MINING IN ONTARIO

    New York State is launching a Canadian advertising campaign focussed on attracting Canadians to upstate New York's activities and tourism destinations. Gov. Andrew Cuomo has announced that an additional $500,000 US will be spent for tourism promo
  • GOOGLE ADWORDS ENDS RIGHT HAND SILO ADS

    Google has ended the presentation of the right hand ad silo for AdWords as of Feb. 22nd 2016. The right hand space is now paid Product Listing Ads (PLAs) as well as Knowledge Graph Boxes mainly driven from Structured Data, Wikipedia and Google Plus.

2015

  • YAHOO PARTNERS WITH GOOGLE

    It’s been eleven years since Yahoo & Google last worked together, when they partnered to carry Google’s ads on Yahoo. The arrangement lasted four years until Yahoo released its own new search engine and PPC system. In this new arrange
  • A SCAM TO WATCH OUT FOR

    How’s this for a scam? This is a company that sends these email invoices to any domain. They are not a domain Registrar (and certainly not our Registrar) and they have a very inflated price for a one year domain renewal. They promise a years wo
  • WHERE DOES THE BEST TRAFFIC COME FROM?

    Due to the nature of our business, we have access to a near endless supply of website traffic data. We use this data to analyze trends and to see what really works for when it comes to building up quality, targeted traffic to websites. Of all of the
  • US TRAVEL TO CANADA INCREASING

    After more than a decade of declining American tourist visits to Canada, the US is hot on Canadian travel ... and millennial travellers aged 18 to 34 are the big 74 million demographic picking Canada as a destination of choice. This is very good news
  • TWITTER & GOOGLE PARTNERSHIP

    Recently Google entered into a partnership agreement with Twitter that will see Google indexing tweets in real time. Some Tweets will become visible in Google’s search results as they are posted. Google and Twitter have had an on and off relationsh
  • KEYWORDS, CONTENT & BACKLINKS ARE STILL KING

    I was talking to a site owner the other day who told me a consultant engaged to do marketing work for an association told them that keywords didn’t have much importance anymore in the pursuit of search engine optimization. A few days ago I had
  • GOOGLE BEGINS INDEXING ANDROID APPS

    There has been a lot of talk lately about how Google is integrating mobile friendliness into their search algorithm, but there is another revelation that is coming about as well.

  • 2014 CANADIAN TOURISM

    This post will be of interest to our tourism clients. The 2014 Canadian tourism report card indicates it was a good year, with 17.1 million visitors coming to Canada, a 3% rise on 2013 numbers. However Canada’s tourism growth is still below the
  • GOOGLE DRAWS A LINE IN THE SAND

    Google has just announced it will EXPAND its use of responsive mobile friendly as a ranking signal in the Google algorithm on April 21. The change will go into effect across all languages, and according to Google it will have a "significant impa
  • GOOGLE TESTING SLOW ICON ON SEARCH RESULTS

    Google baked in page load speed as an algorithm ranking factor in 2010 into their search algorithm. The first sign that site speed was on Google’s radar came in 2009 when Google said there was “strong lobbying” inside Google to acco

2014

  • RETRO-FITTING YOUR WEBSITE FOR RESPONSIVE DESIGN

    As we mentioned earlier, Google is beginning to favour responsive website designs in their algorithm. What this means is that Google wants to see websites that adapt to fit the screen of the device that they’re being viewed on.

  • CANADIANS CAUTIOUS ON MOBILE PAYMENTS

    Mobile payments are growing in Canada ... but many consumers aren’t ready to pay for purchases with their smartphones yet, a recent report shows.

  • TWITTER EMBRACES SEO

    During Twitter’s Analyst Day convention, Twitter Director of Product Management Trevor O'Brien revealed that Twitter recently implemented SEO measures to ensure Google and Bing could better access their hash tag pages. Their SEO changes increased the number of logged out users coming back to Twitter from 7.5 million per month to 75 million per month.

  • ONSITE CALL TRACKING NUMBERS ARE BAD FOR SEO

    Have you ever used call tracking numbers on a website? Call tracking numbers can be a nightmare as far as local SEO is concerned. Great for the marketers that convinced you to install them ... but not great for you, when Google spiders them. If you p
  • GOOD SITES HAVE EXCELLENT PHOTOGRAPHY

    You may have noticed there is a trend towards responsive sites that have static background images that take up the entire page background. Provisions for buttons, badges and content are usually floated on the background pic. This is a great look if the background picture is exceptional and if the foreground of the picture avoids the main subject matter so there is room to drop in some text or graphic banners.

  • FACEBOOK'S NEW ADVERTISING MODEL

    Facebook has recently announced a new tracking model for their PPC advertising. The social media giant purchased the company ATLAS not too long ago from Microsoft and has begun to implement their tracking software into the Facebook advertising system.

  • SOME BUSINESSES STILL DON'T UNDERSTAND THE VALUE

    Having high search engine rankings is the key to the success of any online business. High organic rankings are the best way to get more website visitors, more customers and more sales to grow your business.

  • SEO TRENDS FOR 2015

    Search Engine Optimization is a forever changing field of marketing, and has quickly become one of the most important lead-generating tools for many businesses. This is why it is so important to stay on top of the industry trends and stay ahead of the curve.

  • SPIDERING PAGE CONTENT

    Google’s claim to fame has always been it’s ability to digest and present back all the worlds information via Google Search. Remember not long ago when Google was focused on including historic content of published books and papers in University libraries in it’s index?

  • GET READY FOR THIS!

    So Google just announced mobile friendly responsive sites will soon be a ranking signal. We don’t yet know how powerful or weak this ranking signal will be. Hopefully it will be very mild or 80% of the worlds web sites are going to feel some pain. Time will tell.

2013

2012

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First Page SEO is based in Ontario, Canada, but our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.

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One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all of our clients have direct lines to us.