(705) 259-3656 | info@first-page-seo.com


by Stephen Roome

Google’s new Accelerated Mobile Pages (AMP) will launch at the end of February 2016. Last year Google announced the introduction of its Accelerated Mobile Pages project. According to Google this is a new open source program to "dramatically improve the performance of the mobile web."

The Google AMP move is Google’s answer to Facebook’s Instant Articles and Apple News. Both of Facebook and Apples comparable programs require entering a dedicated partnership with Facebook or Apple. Anyone can use open source Google AMP to create mobile web pages.

Accelerated Mobile Pages is a basic presentation of mobile web which runs on a new version of HTML used to create web pages. This new version of HTML known as AMP HTML, takes out those things which cause mobile pages to load slower (like some JavaScript, plug ins and third party scripts). Google says that pages created with AMP HTML can load up to 85% faster than the non AMP version of the same page. It effectively means less competition for Google, because it takes out a lot of the infrastructure advertisers currently use to deliver their brand messages/advertising to users.

Speed is an algorithm factor and sites that pass Google’s Mobile Friendly Test appear higher up the search results. Google Accelerated Mobile Pages are specifically designed to load quicker and deliver a better user experience on mobile are going to get a search ranking boost. AMP search results in the Google demo are showing with a green lightning bolt highlighting these super fast AMP mobile pages.

Get in touch

If you have any questions about our services, we'd love to hear from you!

Contact Info

Box 24, Orillia, ON, L3V 6H9



First Page SEO

First Page SEO is based in Ontario, Canada, but our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.

Our client base spans many industries; including hospitality & resorts, lawyers, tradesmen, manufacturing companies and more. We have over 400 clients worldwide. Most of our clientele are long term customers, keeping their websites hosted with us on our premium quality server, and having us implement ongoing SEO programs and PPC campaigns on their behalf.

One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all of our clients have direct lines to us.