What I’m talking about are pop over ads, un-skippable ads, and the like. These ads are making people install browser extensions like Adblock, which remove the ads from the users view, essentially rendering your advertising dollars moot.
So what does work??
What does work for advertising online are native PPC ads. These are search ads, and ads on social media, like Facebook. Search ads will only show up for users when they have typed in a relevant search term, so they’re generally not going to be annoyed by seeing them, they’re more likely to be welcoming. So you get a targeted ad impression AND native PPC ads in search are not blocked by most ad blocking extensions, so you’re dollar is going wasted. The same basic principles apply to social media ads, they’re highly targeted, and un-intrusive so you’re much more likely to get a lead from them, as opposed to an in-your-face pop up ad.