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AVOIDING INTRUSIVE ADS

by Stephen Roome

Online advertising is literally a multi-billion dollar a year industry… one of the world’s largest companies, Google, uses it as their primary source of income. With that in mind, it’s no wonder that there are so many ad companies popping up with new types of ads for you to showcase your products and services online. The only problem here is that we are reaching a tipping point. People are starting to become aggravated with the frequency and intrusive nature of online ads now, to the point where some forms of online ads are becoming detrimental to your business.
 
What I’m talking about are pop over ads, un-skippable ads, and the like. These ads are making people install browser extensions like Adblock, which remove the ads from the users view, essentially rendering your advertising dollars moot.
 
So what does work??
 
What does work for advertising online are native PPC ads. These are search ads, and ads on social media, like Facebook. Search ads will only show up for users when they have typed in a relevant search term, so they’re generally not going to be annoyed by seeing them, they’re more likely to be welcoming. So you get a targeted ad impression AND native PPC ads in search are not blocked by most ad blocking extensions, so you’re dollar is going wasted. The same basic principles apply to social media ads, they’re highly targeted, and un-intrusive so you’re much more likely to get a lead from them, as opposed to an in-your-face pop up ad.

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Box 24, Orillia, ON, L3V 6H9

info@first-page-seo.com

(705)259-3656

First Page SEO

First Page SEO is based in Ontario, Canada, but our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.

Our client base spans many industries; including hospitality & resorts, lawyers, tradesmen, manufacturing companies and more. We have over 400 clients worldwide. Most of our clientele are long term customers, keeping their websites hosted with us on our premium quality server, and having us implement ongoing SEO programs and PPC campaigns on their behalf.

One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all of our clients have direct lines to us.