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TWITTER & GOOGLE PARTNERSHIP

by Stephen Roome

Recently Google entered into a partnership agreement with Twitter that will see Google indexing tweets in real time. Some Tweets will become visible in Google’s search results as they are posted. Google and Twitter have had an on and off relationship over the years. When the two companies failed to renegotiate their deal four years ago, Google dropped their real time search feature altogether because there wasn’t much point without Twitter ... the king of real time on the web. Twitter recently said it had made a change allowing Google and other search engines to crawl its top hash tagged search pages. Aside from posting real time Twitter news, at First Page SEO we are already noticing that Twitter pages are sometimes showing up first page search for business name searches. This could be turning into a business review process in that searchers can quickly review what others are saying about the business on Twitter.

So now Tweets from customers can be on the front page for a business name search! If businesses have a reputation management strategy to deal with customer complaints then they can deal with these quickly and perhaps turn negatives into positives. In addition reputation managed positive Twitter posts will likely become mainstay in social marketing. These types of Twitter results on Google search could easily take the place of forum threads and could carry a higher trust level. Businesses need to treat tweets like ads to get viewers attention when they come across them in search results. It’s more critical than ever for businesses to interact with people mentioning them on Twitter.

From the stats we look at, where clients are active in social marketing, we see a 7–10% average of inbound customer traffic coming from social. Not a huge amount, but not something you can ignore either. However, Stone Temple Consulting recently put out some research about how Google indexes tweets and found that only about 7.4% of them were actually indexed ... so there is still a ways to go on this. And lets face it probably 80% of Tweets are garbage. Stone Temple found that Twitter accounts with larger follower counts got more tweets indexed and more value was being placed by Google on authoritative accounts. Images and hash tags also increase a tweet's chances of getting indexed and links from third party sites also had a higher awareness with Google.

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Box 24, Orillia, ON, L3V 6H9

info@first-page-seo.com

(705)259-3656

First Page SEO

First Page SEO is based in Ontario, Canada, but our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.

Our client base spans many industries; including hospitality & resorts, lawyers, tradesmen, manufacturing companies and more. We have over 400 clients worldwide. Most of our clientele are long term customers, keeping their websites hosted with us on our premium quality server, and having us implement ongoing SEO programs and PPC campaigns on their behalf.

One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all of our clients have direct lines to us.