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by Stephen Roome

These days, the world seems to be moving faster. People don’t seem to have the time to wait for information, they want it as fast and direct as possible. This has led to Direct Search Results (DSRs) from search engines, and also from IPAs (Intelligent Personal Assistants) such as Apple’s Siri, Microsoft’s Cortana, and Google Now.

Direct Information Results mean that people can now find content through search without needing to look through a company’s website. Google Local displays search term relevant businesses located near the user, and showcases their services, business schedule, and contact info … without needing to open up the business website. This means that even if you have your website at the top of the organic search listings, people may not use your services because it wasn’t the most direct result. The same goes voice search apps on Smartphones.

So how can you make sure that your businesses’ contact information comes up first?

A few years ago Schema Markup and Structured Data become a major factor in optimizing your website not only for standard search, but also for these Direct Search Results. Structured Data and Schema allowed you to input additional meta-data onto your website to help search programs pick up the information they need to display your information when people search using IPAs.

In addition to adding Structured Data and Schema Markup to your website, your businesses information will be easier for IPAs to read by increasing your overall internet presence, including having a Google Places for Business page, Wikipedia page, and also being generally active on social media channels.

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First Page SEO

First Page SEO is based in Ontario, Canada, but our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.

Our client base spans many industries; including hospitality & resorts, lawyers, tradesmen, manufacturing companies and more. We have over 400 clients worldwide. Most of our clientele are long term customers, keeping their websites hosted with us on our premium quality server, and having us implement ongoing SEO programs and PPC campaigns on their behalf.

One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all of our clients have direct lines to us.