(705) 259-3656 | info@first-page-seo.com


by Stephen Roome

There’s been a lot of chatter as to a big new update that has hit Google’s search algorithm at the beginning of September, and we've seen quite a bit of turmoil in the rankings to prove this. The question though is, what was the update?

There has been no confirmation yet as to what Google has updated, but based on what we have seen from Google over the past couple of weeks, but we’ve got our own hypothesis - Google is amalgamating their mobile and desktop searches into one algorithm that will service all devices.

Why do we think this?

1) Static Layout Websites Dropping in Placement - When Google first made their large mobile algorithm update back in April that favoured responsive websites over static layouts, they claimed that this would not negatively affect static layout websites on desktop searches. Since the September update we have seen non-responsive websites get penalized in their rankings, averaging a drop of around 5 – 7 links. This drop has not been seen in responsive websites.

2) Google Removed the Right Hand Silo Ads – A few months ago, Google altered the traditional layout of their ad placement in the search results. They added one more link to the top tier ads, and removed the right hand silo ads. This meant that the search engine results were now showing up in a perfect column, so the display is the same on both mobile and desktop.

3)Mobile Is the Future… and Present – Since the majority of searches are made on mobile devices, it makes sense for Google to moving to a more mobile-driven model for their searches. By moving both desktop and mobile searches to the same algorithm, Google is able to simultaneously cut their overall resources while still providing relevant search results to their visitors.

 We’re still waiting on confirmation from Google on what exactly changed, this is just our best guess based on what we’ve witnessed over the past few weeks.

Get in touch

If you have any questions about our services, we'd love to hear from you!

Contact Info

Box 24, Orillia, ON, L3V 6H9



First Page SEO

First Page SEO is based in Ontario, Canada, but our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.

Our client base spans many industries; including hospitality & resorts, lawyers, tradesmen, manufacturing companies and more. We have over 400 clients worldwide. Most of our clientele are long term customers, keeping their websites hosted with us on our premium quality server, and having us implement ongoing SEO programs and PPC campaigns on their behalf.

One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all of our clients have direct lines to us.