Is There Any Value to Buying Followers?
When you have an awesome post on Instagram, you want to make sure that it gets seen by a lot of people. But what if you only have a few followers? Should you buy more?
There are a ton of online services that you can purchase followers from, some even as low as $10 for 1,000 followers. The question of course though, is should you do it? Do the pros of having several thousand followers outweigh the cons of having to purchase them?
What you’ve got to keep in mind when it comes to purchasing followers is that you are only purchasing a number. Most of the followers that you gain will either be dead accounts or bots, neither of which are going to drive up your post likes, shares, or engagement.
Having people see 10,000 followers when they view your profile may seem great at first, but then if they only see 50 likes per post, they’re going to know that most of your followers are fake. Low engagement rates are a telltale sign for fake Instagram followers, and it can leave a bad taste in peoples’ mouths.
Think about it – social media is supposed to be based around being a bit more informal and building trust between you and your possible clientele, so how is it going to look to them when you artificially inflate your numbers? It comes off as deceitful and can ruin your chances of building that necessary trust with you audience.
To build up a strong relationship with your followers, share informative, and relevant content that is going to engage them and attract more followers. Followers that are built organically are going to be much more engaged with your content, which will lead to higher likes and shares, which then leads to even more organic exposure. You can essentially create a positive feedback loop with good content and engaged followers that will help to build your brand on social media.