What’s the Difference Between SEO Content Writing and SEO Copywriting?

Many
people often have trouble deciphering the difference between SEO content
writing and SEO copywriting.

So, is there even a difference between the
two?

This
is a common question people ask, particularly when hiring SEO writers for
content creation. And while both forms of writing are used for SEO purposes,
they are both used to achieve very different results.

When
used strategically, SEO content writing and SEO copywriting can yield great
results that can help improve organic traffic, increase rankings, and drive
sales and leads. But each serves its own purpose.

So,
what’s the big difference? Read on to find out.

SEO Content Writing

An
SEO content writer’s primary goal is to bring organic traffic to a website
through search engines. They know how to use SEO tactics inside the content of
the writing to bring traffic to a website. This is done through writing high
quality content that is optimized with high quality keywords.

An
SEO content writer has to have a flair for writing, but they also have to
understand SEO strategies and tactics. SEO content writers write to drive
clicks on search engine results pages, increase a website’s ranking, provide
users with valuable and helpful information, attract high quality backlinks,
and more. They are responsible for writing blog posts, guest posts, service
pages, and more.

SEO Copywriting

SEO
copywriting, on the other hand, is used primarily to convert traffic into leads
and eventually sales. While content writers are capable of doing this,
copywriters have more experience writing copy that drives conversions. They
usually have more experience with Google Ads, social media posts, Facebook ads,
product pages, and more. The type of writing used in these various forms of SEO
copywriting must be very specific. It takes experience and understanding of
various different markets and sales tactics to write for certain copywriting
niches.

Some
other types of SEO copywriting include:

  • Instagram ads
  • Email marketing campaigns
  • Product descriptions
  • Video scripts
  • Brand messaging
  • Call to action buttons
  • On-site navigation copy

Do What is Best For Your Business

At
the end of the day, if you have an immediate goal to increase your organic
traffic, it is in your best interest to hire an SEO content writer. On the
other hand, if you are just concerned with converting traffic into leads and
sales, then you should consider hiring a sales or SEO copywriter.